Privacy Policy

Effective and last updated: October 22, 2026 · Previous version (August 24, 2026)

PUNGPUNGSTUDI (“we”) explains here how the mobile game Love for Bad Man (com.pungpungstudi.loveforbadman, the “game”) handles personal information.

Summary: There is no account or login, and we do not run a game server. Your progress is stored only on your device. The game uses Google Firebase (usage analytics, crash reports, remote settings) and Google AdMob ads (banner, interstitial, and rewarded), which send information to Google servers in the United States and elsewhere. The Apple App Store processes purchases. Support email is received through the support-mail service RevBell and stored on Cloudflare servers. We do not sell personal information.

1. Information we process and why

The game does not ask for your name, email, phone number, or address, and does not request camera, microphone, contacts, or precise location (GPS) permission.

Stored only on your device

• Character and story unlocks, Heart balance, choices, chapter progress and wait times, clues, endings and collection items, attendance rewards, ad rewards, purchase entitlements, age-check answer, language and audio settings.
• This information stays on your device and is not sent to us. There is no cloud save, so it is erased with the app and cannot be recovered.

Usage analytics (Firebase Analytics)

• App-instance identifier (a value created for each installation), device model, operating system, app version and language, and approximate region derived from IP address.
• Gameplay events: app launches and first launch, screen views, age-check answer, story start and end (character, chapter, scene number, ending reached), the number of the choice you picked, clues found, chapter waits and early opens, Heart spending, character offers and store views.
• Purchase events: product ID, name and category, price, currency, transaction ID, and purchase result.
• Ad events: ad shown, completed, or failed to load, and placement.
• Purpose: to understand where players stop and which stories and products are used, so we can improve the game. Dialogue text, your save data itself, names, and email addresses are not sent.
• Analytics is optional and on by default. Turn off “Send game-improvement analytics” in the game’s Settings and no further analytics are sent (see section 4 for how to refuse).

Crash reports (Firebase Crashlytics)

• Crash and error stack traces, app and OS versions, device model and state (memory, storage, orientation, etc.), and a Crashlytics installation identifier.
• Purpose: to find and fix app errors.

Remote settings (Firebase Remote Config)

• Firebase installation identifier, app and OS versions, and configuration-request information.
• Purpose: to deliver operational settings such as ad availability and chapter wait times.

Advertising (Google AdMob and User Messaging Platform)

• IP address and approximate location derived from it, device- or app-scoped identifiers (not IDFA), device, OS and app information, ad interactions such as impressions and clicks, consent status, and performance and diagnostic information.
• Purpose: serving ads, frequency capping, fraud prevention, ad measurement, and consent management.

In-app purchases (Apple App Store)

• Apple processes payments; we never receive card numbers or other payment details.
• Purchases are verified on your device with Apple StoreKit, and the product ID and transaction ID are used to deliver and restore items. We do not run a purchase-verification server.
• The purchase events described under usage analytics are sent to Google.

Support email (optional)

• If you email us: sender, recipient and reply-to addresses, subject, body, attached images, email headers and time received, our replies, and anything else you include (device and app version, product name, approximate purchase time, etc.).
• Purpose: answering inquiries, handling access, deletion and other rights requests, and checking payments and errors.

2. Ads and privacy choices

The game shows banner and interstitial ads and optional rewarded ads. Every ad request is tagged for under-age-of-consent treatment with a Teen (T) content cap. With this setting, personalized ads, remarketing, and requests to third-party ad vendors are turned off and the advertising identifier (IDFA) is not sent. The game does not request Apple App Tracking Transparency permission and does not track you across other companies’ apps or websites.

Where required, Google UMP shows privacy choices, which you can reopen from Settings › Ad privacy settings in the game.

3. Retention and deletion

• Data on your device: until you delete the app or reset progress in Settings (reset clears story progress only; purchases and Hearts are kept).
• Usage analytics (Firebase Analytics): events 2 months, user-level data 14 months (restarted by new activity). Aggregated reports may remain.
• Crash reports (Crashlytics): Google starts deletion after 90 days.
• Firebase installation identifiers: until we request deletion (then removed from backups within 180 days).
• Advertising data (AdMob): according to Google’s retention policies.
• Payment records: kept by Apple under Apple’s policies. We have no payment server and keep no separate payment records.
• Contract and withdrawal records handled through support: 5 years (Korean Act on Consumer Protection in Electronic Commerce).
• Consumer complaint and dispute records: 3 years (same Act).
• Original support emails (kept by RevBell): deleted automatically 1 year after receipt; attached images after 90 days. For payment or refund disputes that must be kept for 3 years, we keep a separate record of the outcome.

Information whose retention period has ended or whose deletion you requested is destroyed without delay. Electronic files are deleted so they cannot be recovered, and we do not print personal information on paper. Information kept under law is used only for that purpose.

4. Service providers and international transfers

The following companies process information to operate the game. Their servers are outside Korea, so information is transferred abroad over the network (HTTPS) while you use the app (support email: when you send it). We do not provide personal information to any other third party.

• Google LLC (United States and other Google data centers · contact: Google Privacy Policy): Firebase Analytics, Crashlytics, Remote Config, AdMob and UMP. Processes the analytics, crash, remote-settings, and advertising information in section 1. Retention: as in section 3.
• Apple Inc. (United States and elsewhere · contact: Apple Privacy Policy): App Store payments and purchase restoration. Retention: Apple’s policies.
• RevBell (developer Jaemin Song · contact: RevBell Privacy Policy): receives and stores email sent to pungpungstudi@hello-support.com so that we can read and reply to it. Processes the support-email information in section 1. Retention: 1 year from receipt (attached images 90 days).
• Cloudflare, Inc. (United States; stored in Cloudflare data centers in the United States and elsewhere · contact: Cloudflare Privacy Policy): the email receiving, sending, and storage service RevBell uses. Receives support-email information when you send it and stores it for RevBell’s retention period.

If you do not want your information transferred abroad, stop using the game and delete the app; no further information is sent, but you will not be able to play. Ad privacy choices can be changed in Settings. Support email is not transferred unless you send one, and not sending email does not limit the game.

5. Your rights

You may request access to, correction, deletion, or suspension of processing of your information. Data on your device is deleted when you delete the app. Send other requests to the contact below. Because the game has no accounts, we may be unable to link information sent to Google to a particular person; if so, we will explain why. We handle requests without delay and tell you the result.

6. Children

All characters are adults, and the game asks players to confirm they are 15 or older when it starts. The game is not directed to children under 14 and does not knowingly collect children’s personal information. A parent or guardian may ask us to delete a child’s information using the contact below.

7. Security

We do not operate our own server and keep game progress only on your device. Communication with outside services is encrypted with HTTPS, and access to the Firebase, AdMob, and support-mail consoles is limited to the developer.

8. Privacy officer and contact

Privacy officer: Jaehyun Pung (PUNGPUNGSTUDI) · Email pungpungstudi@hello-support.com

• Firebase Privacy and Security
• Google Privacy Policy
• Apple Privacy Policy

9. Remedies (Korea)

For advice or remedies concerning a privacy infringement, you may contact:

• Personal Information Infringement Report Center: privacy.kisa.or.kr · 118 (in Korea)
• Personal Information Dispute Mediation Committee: www.kopico.go.kr · 1833-6972
• Supreme Prosecutors’ Office: www.spo.go.kr · 1301 (in Korea)
• Korean National Police Agency: ecrm.police.go.kr · 182 (in Korea)

10. Changes

When this policy changes, we post the effective date and the changes on this page and keep the previous version. Changes in the October 22, 2026 version:

• The contact is now the support address pungpungstudi@hello-support.com, and RevBell and Cloudflare, which handle support email, were added as service providers and international recipients.
• The information sent by usage analytics (choice number, clues, age-check answer, purchase price, currency, transaction ID, etc.) is described in detail.
• Retention periods by item, the transfer to Google LLC (United States), your rights, the privacy officer, security measures, and remedies were added.
• The payment processor is now listed as the Apple App Store, matching the current iPhone and iPad app.